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Friday, October 9, 2015

Training Program on Digital Marketing of Properties

NIREM is organizing a one-day training program on Digital Marketing of Properties for real estate sales and marketing professionals, property consultants, those planning to start their own property consulting business etc. The program aims to help you optimize your online lead generation and management efforts.
Date, Venue and Registration
The event is scheduled on Tuesday, 27th Oct. 2015 at Delhi. Program details are available HERE. Interested participants may register online from the given link.
Why this Program?
With the continued growth of digital marketing landscape in real estate, especially because of the fast acceptance of the medium by potential home buyers, real estate marketing professionals and consultants are facing enhanced competition, new challenges and unique opportunities within this digital age. For many home buyers, looking online for properties has become the first step in the home buying process.
A Google study of last year attests the fact that internet influences over 50 per cent real estate buying decisions. As per the Economic Times ‘it also revealed that online influence on realty transaction value amounted to $43 billion, including $31 billion for residential properties”.
Therefore today property sales and marketing professionals as well as property consultants must be adepts at all aspects of online marketing of properties. This training program on Digital Marketing of Properties aims at educating participants in different aspects of digital marketing with a focus on lead generation and management. To know more, please visit: http://www.nirem.org/training-program-on-digital-marketing-of-properties-2/

Wednesday, October 7, 2015

Delhi-Mumbai industrial corridor will help create five new cities: Knight Frank

Pune: The first phase of the Delhi-Mumbai Industrial Corridor (DMIC) will lead to the creation of five new cities along its various nodes and the urban centres that will benefit through the first phase are Noida, Greater Noida, Gurgaon, Manesar, Jaipur, Ahmedabad, Indore and Aurangabad.
These are amongst the key findings of a comprehensive study on the DMIC released by Knight Frank India.
The report, which is the first in a series of studies undertaken by the company, will serve as a ready reckoner for all stakeholders and as well as those who wish to get an idea of the possible impact of the DMIC on the districts of Ahmedabad, Vadodara and Surat.
Amongst the takeaways of the report is that close to two crore jobs (direct and indirect) will be created by the seven nodes in the first phase. Assuming there are four members per household, the new cities in the first phase will house a population of nearly four crore.
Built-up demand
Providing a snapshot on the impact on real estate by the first phase of the DMIC (figures estimated till 2040) the report says that the total residential built-up demand will be 800 crore sq ft, while the total built-up commercial demand will be 251,622,000 sq ft. The total number of hotel rooms will be 18,233.
In a statement, Shishir Baijal, Chairman & Managing Director, Knight Frank India said, “A total of 24 nodes have been planned along the entire stretch of the DMIC. Once all the phases of the project are completed, job creation along the DMIC will be unprecedented. The resultant effects of this astronomical job creation will lead to immense real estate development across verticals in and around the project areas. As these new urban agglomerations take shape, they will also attract interest from other sectors of the economy. Increased job opportunities, coupled with a superior quality of life offered by these new cities, would provide boost to the migration of businesses and people to these cities.”
Restricted focus

Samantak Das, National Director & Chief Economist, Knight Frank India, added, “There is no denying the fact that the DMIC and other corridors will have a major impact on real estate. However, for the purpose of this study, we have restricted the focus to the impact of the DMIC along its influence area in its first phase. According to our study, there will be a rub-off effect of the implementation of DMIC initiatives on the smaller urban centres in proximity of the respective nodes and going forward, these are expected to grow at a faster rate than the present-day major urban centres.” Source: Business Line