Online Marketing of Real Estate: Tips for Succeess Part-I

Start off on the right foot

Make the most of Google's powerful targeting features and draw up the blueprints for successful ad campaigns.

In this tips section you'll learn how to: Locate your customers Organize your account Choose your keywords wisely Locate your customers Whether you're a broker or aggregate real estate listings, you can adjust your targeting options to reach potential customers in the areas you serve. With Google AdWords, you can target: The entire world Specific cities, states, regions, territories, or countries A specific mileage radius around your address People using Google in the language(s) of your choice For example, local real estate agents may want to target their advertising campaigns within a 50-mile radius of actual home listings. National listing aggregators may want to expand their targeting to the entire country. If your business is international, consider targeting applicable countries, territories and languages.Learn how to edit your campaign's location targeting. Organize your account Think of your website's menu or sitemap as a blueprint for your AdWords account. If your account mirrors your website, you'll have an easier time making changes, locating specific keywords, monitoring your success, ensuring that your entire inventory is covered, and allocating your budget effectively. For example, let's say you're a local real estate agent with property listings in various cities and your site's menu looks like this:: San Jose, CA San Francisco, CA Condos Townhomes Townhomes Single-Unit Family Homes Use this menu to create a campaign for each product category and an ad group for each subcategory. Your account will be well-organized, easy to navigate, and perfectly tailored to your inventory: Choose your keywords wisely With all AdWords campaigns, the general rule of thumb is to group keywords based on the same product, service, or location into the same ad group. By tailoring your ads to the keywords that trigger them, you can increase the likelihood that users will see their search query in your ad title or text. San Jose Townhomes Browse Free Listings In San Jose Experienced Agents. Start Today! www.AdWordsExample.com Let's take a look at how we might further optimize the townhome ad group. First, consider breaking this ad group into several ad groups with highly specific themes. For example, instead of having one general ad group for townhomes, you can create separate ad groups based on the number of bedrooms. This allows you to write more targeted ad text, which makes your ads more relevant and gives you more control over your advertising budget. 2 BR San Jose Townhomes Search Free Listings In San Jose Pics & Guided Tours. Visit Today! www.AdWordsExample.com   3 BR San Jose Townhomes Search Free Listings In San Jose Pics & Guided Tours. Visit Today! www.AdWordsExample.com   4 BR San Jose Townhomes Search Free Listings In San Jose Pics & Guided Tours. Visit Today! www.AdWordsExample.com By structuring your account to this level of detail, you'll be able to pause all ads for these listings with a click of the mouse. You'll also have the opportunity to compare performance across ad groups and gain more insight into consumer behavior. You can use Google Analytics for a more detailed analysis of your customer base and how they are browsing your listings. Source: Google