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Wednesday, March 24, 2010

Home work

Vandana Ramnani, Hindustan Times
New Delhi, March 23, 2010
First Published: 10:00 IST(24/3/2010)
 
When the rich and famous wish to buy a home, they simply pick up their 24K gold cell phones and call up their real estate consultants. They personally hop in and out of million dollar properties in a Maybach, consultant in tow. Some are quick with “this is what I was looking for” while others take months and even years to sign on the dotted line.

For 32-year-old Anand Narayanan, national director - Residential Agency, Knight Frank India, work means accompanying high net worth individuals (HNIs) on their house hunting spree, providing them with ‘a la carte’ services such as information on the new luxury properties in town and abroad, insights into area statistics, quick number crunching on future prospects, and even information on whether the said property proved lucky for its previous owner. An alumni of Institute for Technology and Management, Mumbai, and Loyola College, Chennai, Anand is a busy man all seven days a week. It is, therefore, not surprising that he ends up having breakfast with a well-known businessbaron on Saturday and dinner with another on Sunday to discuss homes. “Most clients one would service are available on weekends, so a working week may sometimes be unstructured or would be up seven days straight,” says Narayanan.

Ask him about why he decided to become a consultant and he tells you that he signed up with this real estate advisory because it gave him an opportunity to work with an array of clients across a wide spectrum of businesses and cater to their diverse needs. “I find this both challenging and intriguing as it requires one to consistently sharpen one’s skills and knowledge.”

Typically, real estate assets comprise 30 to 40 per cent of an HNI client’s wealth portfolio. “And believe me when I say this, when a top corporate honcho or business magnate signs up a large business deal, he may let it happen under the watchful eyes of his senior colleagues at work. But when it comes to picking up a home, he himself will roll up his/her sleeves and walk the mile with you. No wealth manager gets as up close and personal to a HNI as a real estate consultant does.”

Skills required for the job
The primary set of skills that are required in this field are the passion and drive to work with India’s demanding rich. Other skills may be akin to what one may need to have if one were working for a wealth management firm. The job is the same — advise and service HNIs and build a personal rapport with them. One would also consistently need to update oneself on the sector and be aware of the latest market trends as well as future market predictions. “This is very important as clients in the HNI space are very knowledgeable themselves. It is, therefore crucial to keep them enriched with precise and accurate information,” says Narayanan. It is also essential to have strong communication and advertising skills.

Growth prospects
The residential real estate broking sector at present is estimated to be worth about Rs 2,500 crores and is growing at a rate of approximately 20 to 25 per cent per annum. The opportunities in this sector are highly lucrative. So, to be working in this field s a wise decision, he says.
What's it about?
A real estate consultant deals with high-value property assets. He needs to have a clear understanding of what each client, generally an HNI, is looking for, align these requirements with the broader market scenario and be able to deliver value in a complex and unstructured marketplace. His services range from showing properties, analysing area sales statistics, examining contracts before making offers or closing deals etc. Negotiation skills are absolutely mandatory to succeed in this field, and these are best picked up by observing seasoned veterans 
Clock Work
9 am:                  Reach office
9-10 am:             Overview clients being serviced, new assignments to be handled etc
10 to 10.30 am:   Internal team meetings
10.30 to 11 am:   Oversee new residential assets that have come to the market for sale or lease 
11 to 11.30 am:   Speak to clients and go over their requirements and advise them on new opportunities that have come into the market
11.30 to 5 pm:    Take clients for property visits, organise and facilitate negotiation meetings between both parties, interact with other advisors such as realtors who
                           represent the other side of the transaction, lawyers, architects, developers etc 
5 to 6.30 pm:       Meet developers to oversee their new product plans, advise them on what the market demands are, understand their requirements etc. and
                           complete paper work
The Payoff
A trainee can earn a salary of Rs 3.5 lakh a month and a senior manager can expect a salary of Rs 12 lakh a month The salary structure of the senior management and directors varies depending on the property advisory firm
Skills
.    A great passion for the job
.    Assertiveness
.    A strong marketing/sales mindset; customer orientation
.    Organisation skills
.    A fair understanding of the dynamics of the real estate sector
How do i get there?
There is no fixed criterion for anyone wanting to enter the business of realty consulting. However, it helps to have a background in business management and marketing communication. However, if you want to get into the technical side of the business, a background in architecture or civil engineering would be ideal

Institutes & urls
However, autonomous institutions like NIREM (www.nirem.org) is doing some pioneering work in the real estate space in India.
No particular institutes.
In general, specialisation in real estate management (non- technical courses) is not available in India unlike in the West. However, autonomous institutions like NIREM (www.nirem.org) is doing some pioneering work in the real estate space in India
.   CASS Business School, London
    http://www.cass.city.ac.uk/masters/courses/mscreal/index.html
.   National University of Singapore (NUS) 
    http://bschool.nus.edu.sg/TheNUSMBAold/ProgrammeInformation/Specialisations/RealEstate.aspx
.   Cornell University, USA
    www.realestate.cornell.edu
.  Amity University
   http://www.amity.edu/admission/programoffered.asp?stream=PG&campus1=Both&discipline=46#A41114QQQ
.  IDS National Institute of Real Estate Management
   www.nirem.org
Pros & Cons
.
    The level of sales incentives in a real estate advisory firm tends to be disproportionately higher than in a financial services advisory firm
.    The level of exposure and opportunities to get up, close and personal with HNI clients  are much higher
.    There are ample opportunities for sharpening your skill sets in term of customer service
.    Most clients are available on weekends, so a working week  would be up seven days straight
.    The industry is highly unstructured and fragmented in India
 
Negotiation skills are mandatory to succeed in this field, says a real estate consultant
What is a real estate consultant’s job like?A real estate consultant has the complex and responsibility-driven role of dealing with high-value property assets. Hence, a potent combination of technical know-how, market insight and ethical values are the cornerstones of a perfect real estate professional. In a market like India, this role compounds dramatically, since there is a huge amount of growth happening in a largely disorganised real estate sector.
What are the challenges?
The challenges lie in understanding clearly what each client is looking for, aligning these requirements with the broader market scenario and being able to consistently deliver value in a very complex and unstructured marketplace. If the consultant is able to meet these challenges, the benefits are significant.
Knowledge and expertise-driven real estate services are highly valued both by domestic and international clients, and a professional property consultancy values qualified and experienced real estate experts highly for these reasons.
What will your advice be to those wanting to get into this field?
Our advice to all aspiring real estate professionals is to educate themselves to the maximum extent possible on all aspects of the property sector and the business world – and,    further, not to rely on knowledge alone but to avail of expert mentoring before actually venturing into the field. Negotiation skills are absolutely mandatory to succeed in this field, and these are best picked up by observing seasoned veterans.
He or she must also have a firm understanding of sound business ethics, and must believe in them. The Indian real estate market is now adapting to international best practices, and the future belongs to polished professionals – not mercenaries.  

PB Nageshwar, Head - HR, Jones Lang laSalle Meghraj Interviewed by Vandana Ramnani

Monday, March 22, 2010

Online is the real estate of tomorrow: Microsoft

22 Mar 2010, 0858 hrs IST, Amit Sharma, ET Bureau

Post the launch of Windows7 operating system and the Bing search engine, the world’s biggest IT company- Microsoft is abuzz with activity. Fighting a battle with competitors at different levels, Hemant Sachdev, joint managing director, consumer & online, Microsoft India, talks to ET about the challenges he faces as the company forays into a diverse arena of consumer products and services. 

While
India is a fast growing internet market, it is also diverse in consumer profile. How is Microsoft working around this aspect of the Indian market? 

India is one of the youngest countries in the world with over 60% of the population below 30 years. A large number of consumers are young but it is interesting to note that several unique audience segments are entering the market. Another change is that Indian consumers are multi tasking more than ever. 
Evolution in the consumer landscape has been very positive for Microsoft, and our consumer strategy is completely aligned. In the last year alone, we have introduced a plethora of products in consumer space – be it home entertainment and computing, online solutions or security offerings . Case in point is Windows 7, which has been an unprecedented success and is simplified while being safer, faster and very secure. Extensive consumer feedback and our applied learning from Windows Vista have translated into Windows 7. It is one the fastest growing operating systems in history, and we have sold over 60 million Windows 7 licenses worldwide. 

Consumers are getting increasingly wired and connected in groups online. What kind of a product and marketing strategy has your company evolved to sell them relevant offerings? 

We are arguably the world’s most successful consumer technology company already. A billion people “speak” Windows, in virtually every country and culture. And we’ve extended Windows to the Web, where more than 460 million people use our Windows Live services, such as search, e-mail or instant messaging. We’ve brought Windows to more than 20 million mobile phones in the last year alone. Xbox Live has introduced community and social interaction, and now has more than 12 million members worldwide, playing, sharing and connecting together. 

Consumers today are getting and sharing information and experiences across multiple platforms for a multiplying number of purposes that are as unlimited as their imaginations . And across every platform, a lot of the most exciting opportunities lie in social media and social technologieshelping people connect with others. 
This consumer focus is more than a new organization. It’s evident of a mindset within the company – a new way of thinking about how the more than six billion consumers around the world live and work and how they choose to use technology in their daily lives. We helped democratise the PC from being a tool for business into being an indispensible resource for more than a billion people around the world – and it was only the beginning. This is the next step on the journey to make it easier for people to connect, share and learn through technology. 

Online advertising is still picking up in India and is miles away from traditional media. How do you explain the frenetic activity among giant online companies to attract advertisers? 

In India, Online is a small industry today and while its potential has not been realised yet. We believe that with increasing PC penetration, online is geared for unprecedented growth. This is the real estate of tomorrow, and it is where consumers are living their lives. From a Microsoft perspective, we are super focused on the online space, and have made a number of investments. Search is ripe for innovation and with Bing, we have focused on listening to what consumers feel is lacking in the current search experience and have released a product that we feel better addresses the complex tasks and queries they are looking to search to complete. We have also created an integrated and compelling user experience across a wide portfolio of products and services through our Software + Services. We are one of very few companies in the world that can execute across such a broad array of services and experiences. 

To us, online advertising represents a very large market opportunity, and one that we’re positioned well to capitalize on. All our plans and innovations are geared towards the incredible growth in the online industry worldwide. With Microsoft Advertising, we provide a platform that allows the online industry globally and in India to grow and develop an ecosystem for advertisers and publishers that offer ease of use, relevant audiences and genres. And if you finally look at Windows Live we already provide some of the most popular services for consumers worldwide, such as Hotmail, Skydrive and Windows Live Messenger. And it’s a platform we’re constantly innovating on. Overall, in the online space, the reality of what it takes to succeed is strong infrastructure, global breadth and depth, and better core experiences for what people are doing most on the web. 

Piracy is a major concern of every marketer in the IT space. As the biggest company from the sector and perhaps bearing the most damage, what are you doing to tackle the menace? 

We are raising awareness among customers and resellers about the risks of counterfeit & pirated software to enable them to better protect themselves and ensure that their software licensing is in order. Our strategy is focused on education and awareness as key levers to address piracy in India and encompass a range of consumer and channel initiatives . We also have a whole host of other programs like Get Genuine Solution (GGS), Software Asset Management (SAM), Windows Activation Technologies and Office Genuine Advantage (OGA) to ensure consumers are realizing the true benefits of original software. Tackling piracy is all a part of a larger process and will take time.

Real Estate Website Content - The Twitter Alerts Two-fer



There's a lot to do to keep up our Web presence, double results with this tip.

By , About.com Guide

You know, a two-fer, when you get double for your money, or two for the price of one. Using Twitter to release short local real estate market alerts gives you the ability to use them again on your website or blog. But, you'll only be writing your alert once.
First, lets define a local market "alert." It is any piece of information that's a current statistic, status update, or even an announcement of some real estate related event. This works well inside the 140 character Tweet limit, and it's a fast and easy thing for you to write. After all, Twitter is being touted as THE best way to micro-blog, or put out breaking news as it happens.
So, first you need to set up a system to get the news to you so that you can get it out. Of course, if you're at a planning and zoning meeting, and you hear that a new subdivision finally got approved, no problem. You just get it into your Twitter account via a text message or on your computer. But, there is so much more going on that you may not hear about until it's old news, unless you have a way to get it delivered to you for re-publishing. Here are some ways:

·         Learn to use a feed reader and subscribe to RSS feeds from local and national real estate blogs to get news delivered. You can have it sent to you via email as well.
·         Set up "Google Alerts" to bring you news on key phrases as Google finds it on the Web.
·         Follow those on Twitter that are good sources for local news. I follow a local public relations person who works for the town. He puts out a huge amount of information every week about what's going on locally.
·         The best - use your MLS system to report daily market information, price changes, days on market averages, inventory, etc. My system will email alerts to me, rather than requiring a login to search for it. I get price change alerts as they are entered by agents.

Now, you have multiple resources bringing you a great number of "newsy" items about your local area, and stats changing daily in your market reported by the MLS. It's just a matter of Tweeting them up to Twitter, and making sure that you make the best use of the 140 character limit. It's "headlining" and "sound bites" at their best. I like to do my market alerts with something like "MyTown real estate market alert - days on market dropping! Average down from 187 to 153 today." That's not even 100 characters, and you've given a valuable bit of information about the market as breaking news.
OK, that's great, but what do I mean about the "two-fer?" Now that you've found a fast way to get these alerts out there, what about your website or blog? It's a little more time consuming to get a new post into the blog, and definitely to create something for the website. But, you don't have to. All blogs, and most of your websites, allow you to use "widgets" to display an RSS feed. Your Twitter page produces a feed, so you merely set up the widget to display that feed. Now, when you post to Twitter, it shows up again as an item in your site widget.
Because I also Tweet about local events and news items, I wanted my site to limit the feed displayed just to real estate alerts. No problem. If you go to http://search.twitter.com, and place a key phrase in there that you'll use in every Tweet, you'll only show those that apply. I use "MyTown real estate alert:" When I search on that, I get only those Tweets that have that phrase, and Twitter Search gives me a RSS feed for that search. Then I'm displaying precisely what I want in my site widget. Carry that out to a more exciting prospect. If you do a lot of Tweeting about local government as an example, Start each Tweet with "YourTown local government alert:" and use that feed to produce a widget for another location on your site.
Sometimes your Tweet can be as easy as simply re-tweeting one of those you follow. My public relations person puts out a lot of tweets, many that I read, but don't want to have on my site. But, when I see one I want, it's one click to re-tweet what he said to my Twitter page. Then, it's also going to show up in my site widget box. Though Twitter is growing rapidly, there are many who visit my site that don't use it, so the display of the Tweet feed on the site gets the information out there for them.
Just when you think it can't get any easier, it does! You can use Jott.com to call in your Tweet, and you'll never have to type a word. Jott converts your speech to text and it shows up on your Twitter page. So, there's no excuse for not getting that breaking news out because you don't have your computer. You can also text in your Tweets directly to Twitter once it knows your cell phone number.

Saturday, March 20, 2010

NIREM launches PG Diploma in Real Estate Management

Indian Real Estate Market has been facing acute shortage of educationally qualified and professionally competent real estate professionals. On the one hand, there is acute shortage of fresh talent in different functional areas of real estate and on the other hand, the need for strong professional skills, for the existing real estate professionals, across the spectrum of property business has grown very fast.

Therefore the real estate sector has recognised the need for specialised real estate education as a prerequisite for potential real estate professionals to enter into this market. In addition, the need for specialised real estate education has also been felt to meet the learning needs and to enhance the skill level of existing real estate professionals. To meet these diverse objectives, real estate courses in different functional areas of real estate management needs to be started.

IDS National Institute of Real Estate Management (IDS NIREM), as the industry focussed centre for real estate education, training, consulting & research, has taken several initiatives to develop human resources for the Indian real estate market. Continuing the same initiatives and considering the need for specialised real estate management education, NIREM today launched PG Diploma in Real Estate Management (PGD-REM). The PG Diploma in Real Estate Management is being offered as a one year distance learning course.

The course is designed to enable students to gain expertise and knowledge of all aspects of real estate including real estate management, marketing and development. The real estate management program covers Real Estate Principles & Practices, Finance, Appraisal, Property Laws, Real Estate Investment Analysis, Fundamentals of Real Estate Management, Real Estate Market Analysis, Development, Construction & Management of Residential Properties, Commercial Properties, Retail Properties etc. among others.

The PGD-REM program offers both the fresh graduates who intend to pursue a career in real estate and the professionals already working in real estate sector, an unequaled educational growth and career advancement opportunity. To get further information, please visit  http://nirem.org/Introduction.html

Sunday, March 14, 2010

India Inc leader in global hiring trail


India most optimistic nation on hiring in Q2: Manpower

9 Mar 2010, 1439 hrs IST, PTI;

NEW DELHI: India continued to be the most optimistic nation in terms of hiring plans for the next three months, driven by strong job opportunities across all sectors including finance and realty sectors, global staffing services firm Manpower said. 
Jobs
According to the quarterly 'Employment Outlook Survey', India Inc's hiring outlook improved by four percentage points for the April-June period compared to the previous quarter. 

"With Net Employment Outlook of 39 per cent, Indian employers report the most optimistic forecast among all 36 countries and territories participating in the survey," it said. 

"Employers remain optimistic on account of strong domestic growth. We are witnessing improved opportunities for job seekers across all industry sectors with employers indicating that hiring in
India's Services and Finance, Insurance & Real Estate sectors will accelerate in the months ahead, " Manpower India Managing Director Sanjay Pandit said. 

India has been reporting the strongest hiring plans globally since the third quarter of 2008. 

The survey stated that job seekers in the services industry sector --finance, insurance, realty, manufacturing sector and mining & construction, can look forward to the most favourable hiring environment in the April-June time frame. 

Moreover, job prospects in the Asia Pacific region remain strong, with the exception of
Japan, and hiring outlook continue to improve modestly in most of the American region. Source: ET

Tuesday, March 2, 2010

Career in Facilities Management

Today, in India there are thousands of malls, multiplexes, entertainment centres, commercial complexes, office buildings, housing societies, integrated townships, hotels, corporate hospitals, educational institutions among several other types of properties are in either advance stage of building or are scheduled to be built over next few years. To manage these properties professionally, thousands of trained, competent and professionally qualified & educated real estate management professionals i.e. property managers are required in India. Surprisingly, there are not even hundred professionally qualified property managers available in the country.

Before going into details, one must understand that property management and real estate management have more or less same meaning. The only difference is that ‘Property Management’ is used mainly in foreign countries whereas in India, usually Real estate Management but in any case both the terms have same meaning as far as management of real property is concerned. In some cases, facility management is also used.

Course Details:
To start a career in Real Estate Management or property management, one must have atleast a diploma in facilities management. But the most sought after course is Two-year program in facilities management, which is not available in India at present.

Career Prospects

A real estate manager or property manager has varied opportunity of employment such as he can choose to work independently or can serve as part of a real estate management team as a liaison. Those real estate managers or property managers who work onsite are usually involved with owners of different properties and their tenants. Some property manager may also serve on real estate management boards to work with projects concerning financial planning, asset management, and resident regulations. The most common responsibilities of property managers are:

  • Working with housing societies or resident associations.
  • Complying with provisions of local municipal rules and state laws.
  • Ensuring that all renting practices are not discriminatory
  • Managing electrical, mechanical and civil maintenance.
  • Handling security and safety of premise as well as resident/tenants.
  • Inspecting grounds and facilities
  • Implementing rental regulations and guidelines
  • Initiating lease agreements
  • Serving as the liaison between owners and the real estate management team
  • Marketing and advertising the property
  • Providing asset management reports to real estate management supervisors and committees
  • Showing apartments or homes to prospective tenants

Remuneration
In
India, the trend of working independently by the real estate management professionals i.e. property managers are yet to catch up. Therefore, most of the property managers are working with different organisations, which offer good salary as well as perquisites. A beginner property manager who has done diploma in facilities management can very easily expect Rs. 25000 per month. An assistant property manager should expect to make 40,000-50,000 per month. On the top level a real estate manager can earn a salary of 70,000-1 lakh per month and also can expect an annual bonus along with other fringe benefits.

Institutes Offering Courses in Facilities Management:
Though there are several institutes that offer courses in real estate management, courses in facility management is offered by one or two institutes including the New Delhi based IDS National Institute of Real Estate Management, (IDS NIREM), www.nirem.org

IDS National Institute of Real Estate Management (IDS NIREM) offers Certificate, Diploma and PG Diploma in Facilities Management to cater to the needs of fresh graduates as well as working executives. These courses are offered both as full time programs as well as distance learning programs.

The minimum qualification for PG Diploma in Facilities Management is graduation whereas minimum qualification for Diploma in Facilities Management is class twelfth, whereas a secondary school i.e. class Xth pass student can pursue Certificate Course in Facilities Management.

Career in Real Estate Management

Careers in Property Management

Real Estate Sector in India:
Urbanization process being at its peak, the property and real estate industry is passing through a boom phase in India. Property and estate sector is a profitable business for many investors these days. However, to oversee day to day operation, it requires the professional expertise of a real estate manager. Property & Real Estate Managers help to coordinate all financial and administrative operations of real estate investments. Main duties of these managers are invested with duties of collecting rent, refunding security deposits, showing properties to prospective tenants and adhering to community guidelines. Other responsibilities for a property manager include employing contractors/laborers for maintenance of all infrastructures.

Career in Real Estate Management:
To start a career in Property and Real Estate Management the minimum qualification is MBA (Real Estate Management) which is offered by a number of institutes in India. There are several Post-Graduate Diploma and Certificate level courses available throughout the country. For MBA (Real Estate Management) the basic eligibility is graduation. Candidates seeking admission into this course have to go through written test, group discussion and personal interview conducted by the institute concerned. The minimum eligibility and course duration of PG Diploma and Certificate courses are different from institute to institute.

Career Prospects:
Property & Real estate Managers can work with real estate departments in banks, NBFCs and trust companies. Most of these managers prefer to work with real estate firms. Besides job options in community association management companies and national and international property management firms are also available for these managers. A Real Estate Manager also can work independently to work in daily operations, or serve as part of a real estate management team as a liaison. Some property manager may also serve on real estate management boards to work with projects concerning financial planning, asset management, and resident regulations. Besides jobs in civic groups, real estate sales and marketing firms and cooperatives are also open to these professionals.

Institutes Offering:
Different courses in Property and Real Estate Management are offered by many institutes in India. Among the institutes, Delhi based IDS NIREM seems to be the most industry-integrated real estate management institute, which is also reflected through the range of courses that it offers. Other institutes are Akruti Institute of Real Estate Management and Research, Mumbai; Yajnas Academy of Real Estate Management (YAREM), Hyderabad; Institution of Estate Managers and Appraisers, Kolkata; International Institute of Real Estate, Investment and Finance, Delhi and St Xavier College, Kolkata. Besides, Centre for Continuing and Distance Education, Raipur and Karnataka State Open University Mysore offer distance learning courses in real estate management.

Remuneration:
Careers in property management are generally salaried positions that include several other allowances and benefits. Initially they can expect Rs 20,000-25,000 per month. An assistant property manager should expect to make 40,000-50,000 per month. On the top level a real estate manager can earn a salary of 70,000-1 lakh per month and also can expect an annual bonus along with other fringe benefits.


Source: Highereducationinindia.com