Training Program on Digital Marketing of Properties

NIREM is organizing a one-day training program on Digital Marketing of Properties for real estate sales and marketing professionals, property consultants, those planning to start their own property consulting business etc. The program aims to help you optimize your online lead generation and management efforts.

Date, Venue and Registration

The event is scheduled on Tuesday, 27^th Oct. 2015 at Delhi. Program details are available HERE. Interested participants may register online from the given link.

Why this Program?

With the continued growth of digital marketing landscape in real estate, especially because of the fast acceptance of the medium by potential home buyers, real estate marketing professionals and consultants are facing enhanced competition, new challenges and unique opportunities within this digital age. For many home buyers, looking online for properties has become the first step in the home buying process.

A Google study of last year attests the fact that internet influences over 50 per cent real estate buying decisions. As per the Economic Times ‘it also revealed that online influence on realty transaction value amounted to $43 billion, including $31 billion for residential properties”.

Therefore today property sales and marketing professionals as well as property consultants must be adepts at all aspects of online marketing of properties. This training program on Digital Marketing of Properties aims at educating participants in different aspects of digital marketing with a focus on lead generation and management. To know more, please visit: http://www.nirem.org/training-program-on-digital-marketing-of-properties-2/

Mumbai-based realty portal Makaan.com may sell or form JV with MagicBricks or Quikr

By Biswarup Gooptu, ET Bureau

NEW DELHI: People Group, which owns and operates real estate portal Makaan.com, has entered into talks with potential buyers, to sell the venture, at a time when the country's online property space is being seen as the next battleground for global risk capital and strategic investors. 

MagicBricks. com and online web and mobile classifieds company Quikr are among those believed to have held early-stage discussions with the promoters of Makaan.com, according to two sources with direct knowledge of the development.

A potential transaction could see promoters of Mumbai-based venture, either outright sell its entire stake, or enter into a joint venture with a new backer, which could see the promoters divest up to 50% of their ownership, and which will also have a long-term payout component built into the agreement.

Anupam Mittal, the founder and promoter of People Group, declined to speak on the developments, while emails sent to Magic-Bricks.com and Quikr did not receive any responses at the time of writing the story.

Separately, Info Edge, which owns real estate portal 99Acres, and was speculated to be in talks with promoters of Makaan, denied they were looking to pick up a stake in the venture. Info Edge, which owns a clutch of Internet properties, had raised Rs 750 crore through a qualified institutional placement in September.

According to some reports, Info EdgeBSE -0.25 % planned to use the proceeds for potential acquisitions for 99Acres. Mittal, who owns about 80% of the property website, runs a slew of internet properties, such as matrimonial website Shaadi.com and mobile media company Mauj.com.

The People Group is backed by risk capital investors, such as Sequoia Capital, Saama Capital, Intel Capital and Citibank.

India's online real estate has been attracting substantial attention from risk capital investors, drawn by the massive demand for housing, combined with increased internet penetration, especially on the mobile platform.

"They're now the primary source of visibility for consumers and have become default search parameters. This is only going to get bigger, especially in a country the size of India," said Anuj Puri, chairman and country head for realty services consultancy JLL India.

Source: News Published at the Economic Times