Want to become the Property Marketing Guru?

Most of the answers would be straight forward ‘yes’. After all, who does not want to be the top professional in his or her chosen professional area?

But as the saying goes ‘first deserve then desire’, the question to you is what efforts have you put to develop your professional knowledge and skill so that you become the property marketing guru. If you are working in property sales and acquiring experience, so are others; then where is the difference between you and others?

The Reality: Gone are the days when real estate used to be a localized market, working in isolation. Now whole lots of factors affect the individual projects as well as the property market in general.

The real estate market is becoming competitive day-by-day with buyers, sellers and developers of property increasingly looking to the property sales and marketing professionals and advisors they deal with to give them expert information and advice on the many factors that influence the desirability and value of individual properties.

The Need: Therefore if you want to be the property marketing guru, you can’t achieve the objective just by chasing leads in dark and aiming to close deals anyhow. You should have comprehensive knowledge of real estate projects, property sales & marketing, clients etc. The need of the hour is to develop yourself by undergoing professional education and training in real estate marketing that can help you hone your sales & marketing skills further and develop new knowledge base. Apart from basic lead generation and management techniques, you need to know (only sample list):

• Property Market Analysis
• Analysis & Comparison of Projects
• Sales Comparison & Income Approach
• Lead Generation and Management
• Client Management and Soft Skills
• Optimizing Social Media
• Real Estate Project Marketing

The Next Step: Diploma in Real Estate Marketing, offered by NIREM Institute of Real Estate Management, is a 06 month online program that was devised to meet the needs mentioned above. This program aims at helping you understand the technical aspects of real estate marketing. A shorter version of this course is Certificate in Property Sales & Marketing, a 3-month online program.

So whether you are looking for real estate jobs or are already working in property sales & marketing area, Diploma in Real Estate Marketing from www.nirem.org will help you acquire new knowledge and enhanced skills in property sales and marketing. Proceed now to achieve your objective…!!!

Vigorous Hiring Activity Anticipated in Real Estate, Finance & Insurance: Manpower Employment Outlook

Manpower Group conducted the Manpower Employment Outlook Survey for the first quarter 2015 by interviewing a representative sample of 5,108 employers in India.

Participants were asked how they anticipate total employment outlook at their location to change in the three-month that ends in March, 2015 as compared to the current quarter.

These employers are highly optimistic and report dynamic hiring prospects during the period January-March. Out of all the employers interviewed, 44% of the employers foresee an increase in hiring levels whereas only 3% forecast a decrease and 34% predict no change; the figures result in Net Employment Outlook of +41%.

As per the report, ‘Once the data is adjusted to allow for seasonal variation, the Outlook stands at +45% for the second consecutive quarter. Year-over-year, hiring prospects improve by 12 percentage points.”

The striking Feature of the report is that job seekers can expect the strongest hiring pace in finance, insurance and real estate since 3Q 2012 in the period January-March, 2015, as per the employers who report a Net Employment Outlook at +48%. Compared to the previous quarter, hiring intentions improve by 3 percentage points; the same is 12 percentage points stronger year-over-year.

The survey covers seven sectors. The overall key features of the report are:

Organisation-Size Comparisons: Employers in both Large and Medium organizations-size categories forecast payroll gains during the period. With an outlook of +45%, large employers indicate bullish hiring intentions whereas with +37% Outlook medium employers predict robust gains.

Regional Comparisons: Hiring levels is expected to grow in all four regions of East, West, North and South. However South and West regions report the strongest hiring intentions where Net Employment Outlooks stand at +46% and +45%, respectively. North based employers are also bullish on hiring intentions with an Outlook of 42%, which is 31% for employers in the East.

Sector Comparisons: Workforce gain is expected by employers in all seven industry sectors during the period Jan-March. However the most strong gain is expected in the Wholesale & Retail Trade sector where employers report a Net Employment Outlook of +54%. Vigorous hiring activity is expected in the Finance, Insurance & Real Estate sector and the Services sector with an outlook of +48% and +47%, respectively. At third place is Transportation & Utilities sector with an Outlook of +45%.

Get the complete report at manpowergroup.com/press/meos_landing.cfm.

Expecting rebound, real estate companies including Unitech and Prestige groups step up hiring

NEW DELHI/BANGALORE/MUMBAI: At a time when most sectors of the industry are preparing to downsize, the real estate sector is planning to do just the opposite – it is drawing up plans to hire thousands in the coming months, anticipating a possible rebound.
 

Nearly 985 million sq ft of residential space is due for delivery between 2011 and 2013 in existing projects, says real estate data and analytics provider, PropEquity. “To execute the amount of space they have sold, developers will have to double their bandwidth,” says Samir Jasuja, chief executive officer at PropEquity. In comparison, only about 522 million sq ft was delivered in 2008-10.

Builders are pinning their hopes on Reserve Bank of India softening interest rates, which will prompt homebuyers to return to the market. The real estate industry is also expecting regulatory issues, which are holding up growth in key markets like Mumbai and New Delhi, will be resolved soon.

In Mumbai, very few new project approvals have come through in the past year since the new government came to power in the state, as it is working on the new development guidelines for the city. In the National Capital Region (NCR), land acquisition problems in Greater Noida have hampered construction of about 100,000 apartments. Last year, the Allahabad High Court had asked the Greater Noida Authority to return acquired land to the farmers, but late during the year, it finally decided on higher compensation for farmers to settle the issue.

After the clarity on Development Control Rules, the number of project launches in Mumbai could move up significantly which will result in greater project-related hiring. Construction work in Greater Noida too is expected to resume when the NCR planning board gives its approval.

Nearly 930,000 residential units are to be delivered across the country between 2011 and 2013, says PropEquity. And developers need a large number of people – working in construction and marketing – if it plans to achieve this kind of target . “Once construction work resumes, we should be hiring another 35% additional staff to meet our requirements and deliver the apartments in the next two-three years,” says Shiv Priya, executive director at Amrapali Developers.

The Confederation of Real Estate Developer’s Association of India estimates developers across the country to do an additional hiring of at least 15% in 2012, says Lalit Kumar Jain, national president of the industry body.

Unitech, which has launched projects across the country in 2011, plans to increase employee strength by 15-20% in FY 2012-13. “In the first quarter, the growth will be 5% and 10-15% in the remaining three quarters. We plan to recruit people for design and architecture, sales, construction, CRM and property-management,” says Ajay Chandra, managing director of Unitech.

“New recruitment is estimated to increase by 20% led by civil engineers, project managers, and most importantly, by sales and marketing teams,” says Paras Gundecha, president of the Maharashtra Chamber of Housing Industry.

Real estate companies across the country are increasing their hiring budgets. Bangalore-based Sobha Developers, for instance, has increased its budget by 15% and plans to double its employee strength. “We have launched big projects, and need to ensure that they get completed on time. We expect the real estate market to further pick up with interest rates and inflation likely to come down,” says JC Sharma, managing director of Sobha Developers.

Another Bangalore-based developer Prestige Group will add 25% more in 2012-13 to its current staff strength of 400. “We will hire to support our construction and deliver on time,” says Milan Khurana, chief human resource officer at Prestige Group.

“Most of the fresh recruitment will be linked to approvals and launch of new projects,” says Jagan Mohan, vice president, human resources, at Brigade Group.

According to staffing firm TeamLease, most of the hiring is happening at the entry level, especially by larger players who have a considerable number of projects under construction. “There is huge requirement at the entry level but companies are not investing too much on hiring managerial and senior level staff,” says Rituparna Chakraborty, senior vice president, TeamLease Services.

Diploma in Real Estate Marketing launched by NIREM

If you want to position yourself for great opportunities in Real Estate in India and beyond, This course is for you….

National Institute of Real Estate Management (IDS NIREM), www.nirem.org, has launched a Diploma program in Real Estate Marketing. The course offers a step by step learning curve to understand the real estate business with particular emphasis on property sales, marketing and transactions.

Course objective is to provide comprehensive knowledge and develop practical property business skills that traditionally take years to acquire. With this knowledge and practical business skills, participants would be able to manage complex property transactions with confidence and success.

Divided into three stages, this three-month program is offered through a combination of class room teaching and practical training with real estate companies. The biggest advantage of this course is that there’s no need to leave job, as the flexible class-timings allow participants to study as well as work.

The program is targeted at real estate professionals as well as those who want to start their career in real estate. This course is also ideal for people planning to start their own real estate ventures. Candidates must have passed class twelfth in order to take admission in this course. Admission shall be offered on first-come-first-serve basis, starting from 25^th November, 2010. Course is scheduled to start from 20^th January, 2011. Details can be obtained from www.nirem.org or nirem.india@yahoo.com