NIREM Institute of
Real Estate Management conducted a one-day training program on ‘Effective
Marketing of Properties to NRIs’ at Delhi on 27th May, 2014. It was
a huge success considering the participation from top property developers,
property consultants, online real estate companies, media etc.
Few of the
organizations that sent their senior management team for this training program
are Emaar MGF, OMAXE, Times of India, Magic Bricks etc.
While starting the
program, the Program Director Dr. Pinaki Dasgupta said “the Indian Diaspora
(NRI & PIO) is 25 million strong, spread across all continents and most
countries of the world and possess great potential for real estate developers.
NRI property buyers and investors become all the more important for Indian
property developers and brokers because of the ongoing slowdown in the domestic
real estate market. However property marketing firms need to know much about
NRI property buyers and investors in order to market their properties
successfully especially about their financial profile, investment trends and
preferences, best marketing strategy to reach such targets. These issues are
being covered in today’s training program on NRIs”.
On completion of
the program, participants expressed their satisfaction over the newly found
knowledge about NRIs and their investment trends and preferences. One of the
participants said that now he would target African NRIs because of the insights
about them received during the program. However another participant was of the
view that now it would be much easier for him as well as his organization to
target NRIs in Bay Area, US because of the efficacy of penetration of social
media discussed during the program.
Overall, the
program was organized quite successfully especially because of the trainers who
were expert5 in their domain area such as NRIs, international marketing
management, international marketing of properties, social media. Participants
were quite interactive that added to the success of the program.
NIREM conducts
similar need based and market oriented programs and in series the next is a training program on ‘Property Documentation’ scheduled on 15th July, 2014. Interested participants may get in touch with NIREM at 07827884220 or mail to nirem.india@yahoo.com
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